Thanks, Matt!

Yes, that's what I currently have to do, use the decodeURI() method in JavaScript in fact.

The thing is that I use the data from the same store/db table on several occasions and so must go through such a conversion each time I do - so instead wanted to convert at the source of it once.

Though, what you are suggesting is to convert the store's data once, right? And then I would be able to use it multiple times but already converted. I like that suggestion. I think there is a convert(record) way of doing it (not sure if it's within the load callback, I will dive into this...)